Encouraging Words During this Difficult Time

Branded products are more important now than ever.

It's a strange new world we now live in and we must adapt to stay alive.

As many of us find staying, working from home is now not only an option but a mandatory necessity, we also find ourselves struggling to stay afloat within our industries. I know we have at Bay Favors as a start-up business. Our economy here in the states was on a record positive run, with nearly 130 straight months of economic expansion. We watched a 4.7% rise in sales within our own business sector during 2019 continuing a course of roughly a decade of annual gains.

Hit hardest are the retail sectors who now are prioritizing their efforts into a constant market strategy of selling online and/or relying on drive-through pickup or delivery services. This is an opportune time to make sure your name, your brand stays forever on your customer's mind. There are so many easy, simple solutions like add-on sales or giveaways to keep your name in the game.
Upscale restaurants are reinventing ways to serve out-the-door be it by delivery or drive-up and are creating surprisingly new and ingenious innovations in service like convenient food prep kits, even frozen ready-made meals. It is important for your brand to be on the packaging as well as on labeling and reheating solutions. It's a good time to offer a reusable drinking tumbler or a tall cup - with your imprint on it of course. BTW, 88% of consumers own promotional drinkware and keeps your logo drinkware an average of 12 months.

Now is not the time to let up!

Our industry projects a bright future ahead. Creating and bringing your brand to the forefront of your clients is our number one goal and we know we will not only survive this, but we will also help you do the same. Many business sectors will see an uptick right now, even during this crisis, while many will have to wait a few weeks, some may months. But this is not the time to lay idle.

Here is our TOP suggestion to stay on target and be ready when your customers do reach out.

Prepare for when you reopen back to some normalcy by taking stock of your needs. Think about your brand awareness and make sure it aligns with your business plan. Have ready dimensional media products geared to your clients and a plan on how to sell or promote them. These physical items can also have some of the lowest CPI (cost per impression) available when compared to other advertising mediums.

Business sectors utilizing branded promotions right now.

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According to Alphabroder, the top industries needing branded products are Agriculture, Construction & Utility, Convenience Stores, Curbside Delivery Restaurants, First Responders including Police, Fire, EMT; Fitness Virtually, Food Delivery Services, Fundraising, Healthcare, Logistics and Transportation, Mental Health: Counseling and Wellness; Tech Companies, University Recruiting, Virtual Company Meetings, and Events.

Are you ready to retain and attract customers with your logo-ready, branded products? Will you be ready?